Seemetrix and NoviSign joint solution
We are glad to announce that Seemetrix integrated with NoviSign Android based player! Now it is possible not only to collect audience data in real-time mode, but also to use it to display the right add to the right person according to their age and gender. Seemetrix also shows duration, date and time of views allowing analyzing of the real-time data in a personal account at any convenient time. With this solution you can be sure that the commercial reaches its targeted audience.
Seemetrix is compatible with most webcams and Android devices presented in the market that makes it a budget-friendly option.
“To start working with Seemetrix is all too easy – the user only needs to install Seemetrix app on the existing Android device” said Irina Magdenko, the project manager of Seemetrix. “The only peripheral needed is a webcam”.
Watch the demonstration video here.
NoviSign (www.novisign.com) is a young and dynamic company founded in 2011 with a vision to further the digitalization of signs in every corner of the globe, adapting it to all types of companies and organizations. NoviSign Digital Signage is an independent software as a service (SaaS) that enables the managing of dynamic campaigns from the cloud to any IP-based sign anywhere in the world, easily and efficiently.
Seemetrix (www.seemetrix.net)is a web-based analytics service developed by 3DiVi company – the leading computer vision company focused on development of computer vision solutions for video surveillance systems, digital signage, and virtual reality. Seemetrix collects anonymous audience data (gender, age group and attention time) from digital signage screens and helps analyze advertising effectiveness using descriptive diagrams and graphs from the statistics dashboard in a personal account. When integrated with the CMS, Seemetrix can be used to target advertising and to show certain commercials to certain groups of people and, thereby, provide consumers with more engaging brand experiences. The Seemetrix app can be installed on the existing Android device with connected or built-in camera.